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Aranca

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The Challenge

Traditionally research has always been a periodic and planned event for giving insights about further course of action. However, in an increasingly challenging fast-paced global business environment there was no research available real-time for quick action. The need for research when one needs it was there but there wasn’t a solution in sight.

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ClarityFirst Approach

  • The idea of organisations having the ‘right intel at the right time’
  • ROTG – Research On The Go – was convenient, real-time and provided access to sharp insights for quick decision making
  • Productising varied research across verticals to be readily available as part of a subscription model
  • Creation of whitepapers, self-help portals to further the ROTG promise

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The Results

  • ROTG was rolled out across 25 geographies with multiple assets being created
  • It resulted in predictability of revenue and the ability to monetise existing research repository
  • It also opened doors to newer markets, clients with Aranca’s renewed portfolio of ready-to-use research products

"ClarityFirst as a team invested and immersed significantly into understanding Aranca’s otherwise complex business, and then effectively structured and executed our brand and marketing communications. They bring in a powerful blend of creative and collaborative thinking into to their client relationships and added significant value to our communications across all our stakeholders, internally and externally. I would definitely recommend ClarityFirst team and their brand and communication services, given their expertise and customer-focus."


Sujit Janardanan, VP Global and Marketing, Aranca

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