Write to us


...........................................

Brekky

...........................................


...........................................

The Challenge

India’s largest integrated services company wanted to foray into retail FMCG with a product line of jams, crushes and sauces. The challenge was the presence of global, established players with a dominating market share. It was imperative that the differentiation be created right in naming the brand and unique packaging to stand out in a crowded market amidst stiff competition.

...........................................

ClarityFirst Approach

  • Digging into a deep insight to match the product category to its usage pattern
  • Crafting a category name that captures the practical daily use of the products
  • Creating a unique colour branding and design for enhanced shelf throw

...........................................

The Results

Preliminary research with a large user group showed that the product was vastly differentiated and perceived as a premium product. It stood out from competition due to its name, proposition, packaging and colour branding.

Marathe Jewellers

Brekky

The Luxe Towers

Tata Communications Transformation Services

Vascon

Aranca

Aayu

Aadiruchi

Freshtine

Stahl

B.Lab

The Emerald Park