Write to us

TCTS

...........................................

Tata Communications Transformation Services

...........................................


...........................................

The Challenge

Being a subset of a larger diversified conglomerate Tata Communications Transformation Services (TCTS) needed to re-affirm their credibility and work across internal and external stakeholders. They wanted to utilise their upcoming 10th anniversary to narrate their growth story and announce their footprint across their company’s overall corporate ecosystem. There were multiple stakeholders across geographies and varied messages that needed a single unifying brand story.

...........................................

ClarityFirst Approach

  • TCTS was completing 10 years of providing leading business transformation, managed network operations and outsourcing, and consultancy services to global telecom companies
  • This was a time to celebrate, communicate, engage. The perfect opportunity to ‘Talk the Walk’ and make the larger business universe take notice
  • TCTS needed a single energised and sustainable proposition – Ringing In Transformation

...........................................

The Results

  • ‘Ringing In Transformation’ created an outreach for 25,000 employees across 5 continents
  • 1000+ customers and prospects took notice of the value being delivered by TCTS
  • Brand familiarity and customer satisfaction score went up by 22%
TCTS

"TCTS was getting its 10th year as a globally impacting business, and we wanted to take that as an opportunity to re-engergize our brand promise across business stakeholders. This is when we saw ClarityFirst ‘ideas with purpose’ come alive.
RingingIn was conceptualized with an insightful understanding of the business and the message that needed to touch all. This relevant and re-energised promise helped us reach audiences across our global ecosystem of employees, customers, principals, partners and influencers. ClarityFirst surely is a creative, yet insightful choice for complex, enterprise wide branding.”


Vaibhav Dongre, GM & Global Head of Marketing, Tata Communications Transformation Services

Marathe Jewellers

Brekky

The Luxe Towers

Tata Communications Transformation Services

Vascon

Aranca

Aayu

Aadiruchi

Freshtine

Stahl

B.Lab

The Emerald Park