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The Luxe Towers

...........................................


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The Challenge

A luxury lifespaces entrepreneur parted ways with a legacy brand and forayed into his maiden solo luxury project. The project relying on the earlier name with a ‘plus’ tag didn’t deliver on the promise of true luxury. Sales were at an all-time low and the new organisation was flummoxed.

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ClarityFirst Approach

  • Creating a new brand name, identity design and communication strategy
  • Creating ‘first of a kind’differentiation in the product to deliver on the new promise of ‘personalized luxury’
  • Devising a highly optimized media mix to amplify the communication idea

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The Results

  • The newly re-branded project piqued the interest of many home seekers, leading to 50% more inquiries and 25% more walk-ins
  • Within 11 months of the re-launch approximately 75% of the inventory was sold-out
  • The project has become a location landmark and a known statement address

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Aranca

Aayu

Aadiruchi

Freshtine

Stahl

B.Lab

The Emerald Park