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Vascon

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The Challenge

Vascon had a presence in infrastructure and realty projects for over three decades. Change in market dynamics and being a publicly listed company had led to it being perceived as a dated corporate brand. The need was to re-energise itself as a corporate brand across all stakeholders.

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ClarityFirst Approach

  • Modernise the legacy brand identity with a fresh approach
  • Change the brand’s perception from being a realty-centric company to a scaled, pan-India EPC player
  • Building on the 30-year legacy with a renewed promise of ‘Engineering Delight’

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The Results

  • Targetted repositioning in the financial press boosting stakeholders’ confidence
  • Communicating the new identity and promise through leadership communication and PR activities
  • A positive shift in perception via a 6-month quadra-phase surround and sustained communication from strategy to execution

"VASCON has always had a credible legacy of 30 years, which were seeking to transform, hence were looking for the right brand agency that will help us in re-energize this brand legacy. ClarityFirst was the right choice for us in that journey, and with their experience and expertise helped us reposition VASCON across stakeholders as a strong EPC company, with a fresh visual identity.
ClarityFirst strikes just the right balance between understanding the business need and ideas that are purposeful in their communications.I have found the ClarityFirst team to be efficient and proactive, particularly in strategic nuances of brand understanding and creative-driven value-add on marketing communications.”


R. Vasudevan, Managing Director, Vascon Engineers

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