Aadiruchi

Aadiruchi

Aadiruchi-Logo

Creating a unique packaging design and colour branding in the spices category is no mean feat. We engaged in deep level research, competition study and colour theory. The idea was to create clean, fresh packaging with a unique colour which had colour encoded branding from a homemaker’s perspective. Aadiruchi’s poly-packs and box designs are clearly differentiated from every other brand in the market, both from the standpoint of shelf throw as well colour coding according to spice category.

BVG Spices
BVG Spices 2
BVG spices
BVG spices 3