Education

Vascon

Vascon Brochure
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Vascon

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The Challenge

Vascon had a presence in infrastructure and realty projects for over three decades. Change in market dynamics and being a publicly listed company had led to it being perceived as a dated corporate brand. The need was to re-energise itself as a corporate brand across all stakeholders.

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ClarityFirst Approach

  • Modernise the legacy brand identity with a fresh approach
  • Change the brand’s perception from being a realty-centric company to a scaled, pan-India EPC player
  • Building on the 30-year legacy with a renewed promise of ‘Engineering Delight’

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The Results

  • Targetted repositioning in the financial press boosting stakeholders’ confidence
  • Communicating the new identity and promise through leadership communication and PR activities
  • A positive shift in perception via a 6-month quadra-phase surround and sustained communication from strategy to execution

Vascon Jacket Ad

"VASCON has always had a credible legacy of 30 years, which were seeking to transform, hence were looking for the right brand agency that will help us in re-energize this brand legacy. ClarityFirst was the right choice for us in that journey, and with their experience and expertise helped us reposition VASCON across stakeholders as a strong EPC company, with a fresh visual identity.

ClarityFirst strikes just the right balance between understanding the business need and ideas that are purposeful in their communications.I have found the ClarityFirst team to be efficient and proactive, particularly in strategic nuances of brand understanding and creative-driven value-add on marketing communications.”

R. Vasudevan, Managing Director, Vascon Engineers

Aayu

Aayu_logo

The packaged drinking water market is an extremely competitive one with established brands. We faced a challenge of creating a differentiation right from the brand name and packaging that could take on the big brands. A simple yet deep insight that 70% of our bodies consists of water led us to the name ‘Aayu’ – which means life – water being the primary building block of life. The brand is currently a regional player, which aims at being a national one, so the packaging is designed with a vision to occupy prominent shelf space across the country.

Aadiruchi

Aadiruchi-Logo

Creating a unique packaging design and colour branding in the spices category is no mean feat. We engaged in deep level research, competition study and colour theory. The idea was to create clean, fresh packaging with a unique colour which had colour encoded branding from a homemaker’s perspective. Aadiruchi’s poly-packs and box designs are clearly differentiated from every other brand in the market, both from the standpoint of shelf throw as well colour coding according to spice category.

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Aranca

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Aranca

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The Challenge

Traditionally research has always been a periodic and planned event for giving insights about further course of action. However, in an increasingly challenging fast-paced global business environment there was no research available real-time for quick action. The need for research when one needs it was there but there wasn’t a solution in sight.

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ClarityFirst Approach

  • The idea of organisations having the ‘right intel at the right time’
  • ROTG – Research On The Go – was convenient, real-time and provided access to sharp insights for quick decision making
  • Productising varied research across verticals to be readily available as part of a subscription model
  • Creation of whitepapers, self-help portals to further the ROTG promise

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The Results

  • ROTG was rolled out across 25 geographies with multiple assets being created
  • It resulted in predictability of revenue and the ability to monetise existing research repository
  • It also opened doors to newer markets, clients with Aranca’s renewed portfolio of ready-to-use research products

"ClarityFirst as a team invested and immersed significantly into understanding Aranca’s otherwise complex business, and then effectively structured and executed our brand and marketing communications. They bring in a powerful blend of creative and collaborative thinking into to their client relationships and added significant value to our communications across all our stakeholders, internally and externally.
I would definitely recommend ClarityFirst team and their brand and communication services, given their expertise and customer-focus."

Sujit Janardanan, VP Global and Marketing, Aranca

Tata Communications Transformation Services

TCTS
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Tata Communications Transformation Services

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The Challenge

Being a subset of a larger diversified conglomerate Tata Communications Transformation Services (TCTS) needed to re-affirm their credibility and work across internal and external stakeholders. They wanted to utilise their upcoming 10th anniversary to narrate their growth story and announce their footprint across their company’s overall corporate ecosystem. There were multiple stakeholders across geographies and varied messages that needed a single unifying brand story.

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ClarityFirst Approach

  • TCTS was completing 10 years of providing leading business transformation, managed network operations and outsourcing, and consultancy services to global telecom companies
  • This was a time to celebrate, communicate, engage. The perfect opportunity to ‘Talk the Walk’ and make the larger business universe take notice
  • TCTS needed a single energised and sustainable proposition – Ringing In Transformation

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The Results

  • ‘Ringing In Transformation’ created an outreach for 25,000 employees across 5 continents
  • 1000+ customers and prospects took notice of the value being delivered by TCTS
  • Brand familiarity and customer satisfaction score went up by 22%

"TCTS was getting its 10th year as a globally impacting business, and we wanted to take that as an opportunity to re-engergize our brand promise across business stakeholders. This is when we saw ClarityFirst ‘ideas with purpose’ come alive.

RingingIn was conceptualized with an insightful understanding of the business and the message that needed to touch all. This relevant and re-energised promise helped us reach audiences across our global ecosystem of employees, customers, principals, partners and influencers. ClarityFirst surely is a creative, yet insightful choice for complex, enterprise wide branding.”

Vaibhav Dongre, GM & Global Head of Marketing, Tata Communications Transformation Services

The Emerald Park

The Emerald Park had a 30-year legacy in Nashik as a business hotel. The brand needed a renewed promise, brand identity and a contemporary feel. The insight was that customers should always experience sheer delight in every aspect of the hotel. The tagline ‘Stay Delighted’ was crafted and every single customer touch point and experience was designed to deliver on that singular promise. Today, the hotel is one of Nashik’s most preferred one for both business travellers as well vacationers.
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Emerald Ad

Mohar Pratima

Marathe Jewellers

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Marathe Jewellers

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The Challenge

The jewellery market almost entirely operates on trust and the brand’s reputation. A challenger jewellery brand wanted to create a differentiation in the diamond market—without a legacy or previous reputation to fall back on.

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ClarityFirst Approach

  • Build the brand’s mindshare through product relevance and first-to-market innovations
  • Develop well-articulated product segments and build product line brands
  • Inspiring messaging to create trial interest

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The Results

  • The brand’s mindshare grew exponentially to garner over 26% in 18 months; while, the market leader slipped almost 30 points
  • The brand became a preferred name in the diamond jewelry space through content-rich PR
  • The company has grown 6x in store footprint and is among the most admired jewellery brands in the region for its brand communication



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Marathe Jewellers digital
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Mantra Essence

Mantra Essence
Essence Brochure
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Mantra Essence

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The Challenge

  • Building a communication strategy for a launch of a new tower of an existing project at Undri which is one of the upcoming location of Pune
  • The project didn’t have a central promise
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    ClarityFirst Approach

    • At halfway stage of the project lifecycle the communication was too transactional
    • A very insightful The essence of good living promise was designed
    • The promise was campaigned well through usage of aspirational imagery and relatable messaging

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    The Results

    • The campaign became a differentiator in a micro market where every other competitor were using price and not aspirations in their communication
    • The improved project perception helped client demand a premium
    • Booking from net new customers and existing customers from other completed project helped client meet sales goals

    Mantra Essence Hoarding
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    Essence Whatsaap