The Luxe Towers

The Luxe Towers
Luxe brochure
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The Luxe Towers

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The Challenge

A luxury lifespaces entrepreneur parted ways with a legacy brand and forayed into his maiden solo luxury project. The project relying on the earlier name with a ‘plus’ tag didn’t deliver on the promise of true luxury. Sales were at an all-time low and the new organisation was flummoxed.

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ClarityFirst Approach

  • Creating a new brand name, identity design and communication strategy
  • Creating ‘first of a kind’differentiation in the product to deliver on the new promise of ‘personalized luxury’
  • Devising a highly optimized media mix to amplify the communication idea

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The Results

  • The newly re-branded project piqued the interest of many home seekers, leading to 50% more inquiries and 25% more walk-ins
  • Within 11 months of the re-launch approximately 75% of the inventory was sold-out
  • The project has become a location landmark and a known statement address


Luxe Stationary

B.Lab

The category of men’s grooming was nearly a non-existent one when B.Lab decided to define the landscape. With organic product ingredients, deep impacting action and standout packaging, B.Lab is one of India’s premier cosmoseutical men’s grooming brands.

Nandini Studio

Nandini Studio
Nandini’s entire colthing range is inspired by the fundamental ideology of embracing the essential Indian-ness, simplicity, comfort and finesse.
ClarityFirst developed a new identity design, communication and e-commerce platform.

Nandini brochure
Nandin Packaging
Website
Nandini Organic
Nandini Studio
Nandini Studio Shoot
Nandini Stoles
Nandini Jewellery

Skroman

Skroman Logo

Skroman, one of India's premier home automation OEM was foraying in the retail consumer business, hence the need to create a recognizable lifestyle consumer brand.
ClarityFirst was commissioned with creating a distinct identity that instantly communicated the brand's futuristic offerings.
After assessing the hyper-competitive landscape ClarityFirst created an identity that is unmistakable.

Skroman Logo Scribble
Skroman Brochure
Skroman Stationary
Skroman Switches
Skroman Website
Skroman Mobile app
Skroman Bag

Stahl

Stahl
The pressure cooker market has barely seen any innovation or differentiation ever. The way people perceive pressure cookers is just as a tool to cook fast. But all that changed with Stahl. During a testing phase we discovered that India’s first Tri-Ply cooker cooked food up to 19% faster than other competing cookers. The brand name ‘Xpress Cooker’ best describes the speed and efficiency of Stahl’s innovative re-invention of the humble pressure cooker. The packaging was designed to reflect Stahl’s three pillars – world-class design, high quality materials and manufacturing excellence – every product being designed to delight.
Stahl Catalogue

everi

everi logo title
everi signage
everi reception
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everi

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The Challenge

India’s largest automobile dealer network Wasan Motors wanted to foray into pre-owned two wheeler market. Traditionally, this sector is an unorganized, unpleasant experience and a cluttered market. It was imperative that differentiation be created right in naming the brand and creating a pleasant experience throughout the buying journey.

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ClarityFirst Approach

  • SWOT analysis to gather insights for category understanding
  • Crafting a category name that resonates to target audience
  • Creating a unique colour branding and design

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The Results

  • Within a weeks time of it's launch, the Nashik showroom garnered a sale of 50 plus bikes
  • Given this phenomenal response, the brand has already opened it's second outlet in the heart of 'vahaan bazaar'- Ozar
  • Due to it's unique brand name and identity, everi has become a go-to name for purchasing high quality pre-owned two wheelers

everi tag
everi print ad
everi billboard
everi billboard
everi Leaflet

Brekky

Brekky title page
Brekky Jam
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Brekky

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The Challenge

India’s largest integrated services company wanted to foray into retail FMCG with a product line of jams, crushes and sauces. The challenge was the presence of global, established players with a dominating market share. It was imperative that the differentiation be created right in naming the brand and unique packaging to stand out in a crowded market amidst stiff competition.

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ClarityFirst Approach

  • Digging into a deep insight to match the product category to its usage pattern
  • Crafting a category name that captures the practical daily use of the products
  • Creating a unique colour branding and design for enhanced shelf throw

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The Results

Preliminary research with a large user group showed that the product was vastly differentiated and perceived as a premium product. It stood out from competition due to its name, proposition, packaging and colour branding.

Brekky Packaging

99 Riverfront

99 Riverfront title slide
life all inclusive creative
99 Riverfront-Brochure
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99Riverfront

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The Challenge

Mantra is popular for affordable to entry premium homes in the Pune region. The brand was not know and wasn't associated with premium homes in West Pune. The project plot location was close to a river, bit far from arterial route

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ClarityFirst Approach

  • Leverage the property's location
  • Package the cinematic views, unique rooftop amenities and access to work and social life
  • Create a never before brand promise - 'Life all inclusive' with an unmistakable visual mark 

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The Results

  • The project with its unmistakable branding and unique promise resulted in a super launch with over 50 top agents attending the channel event
  • Within 3 weeks of opening the bookings for public, more than 75% of the inventory was booked
  • Currently, continues to be a property of great interest in the west side of town

99 Riverfront Hoarding
99 Riverfront Hoarding
99Riverfront Whatsapp
99Riverfront Leaflet