Brekky

Brekky

Brekky title page
Brekky Jam
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Brekky

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The Challenge

India’s largest integrated services company wanted to foray into retail FMCG with a product line of jams, crushes and sauces. The challenge was the presence of global, established players with a dominating market share. It was imperative that the differentiation be created right in naming the brand and unique packaging to stand out in a crowded market amidst stiff competition.

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ClarityFirst Approach

  • Digging into a deep insight to match the product category to its usage pattern
  • Crafting a category name that captures the practical daily use of the products
  • Creating a unique colour branding and design for enhanced shelf throw

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The Results

Preliminary research with a large user group showed that the product was vastly differentiated and perceived as a premium product. It stood out from competition due to its name, proposition, packaging and colour branding.

Brekky Packaging