Wasan everi

everi

everi logo title
everi signage
everi reception
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everi

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The Challenge

India’s largest automobile dealer network Wasan Motors wanted to foray into pre-owned two wheeler market. Traditionally, this sector is an unorganized, unpleasant experience and a cluttered market. It was imperative that differentiation be created right in naming the brand and creating a pleasant experience throughout the buying journey.

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ClarityFirst Approach

  • SWOT analysis to gather insights for category understanding
  • Crafting a category name that resonates to target audience
  • Creating a unique colour branding and design

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The Results

  • Within a weeks time of it's launch, the Nashik showroom garnered a sale of 50 plus bikes
  • Given this phenomenal response, the brand has already opened it's second outlet in the heart of 'vahaan bazaar'- Ozar
  • Due to it's unique brand name and identity, everi has become a go-to name for purchasing high quality pre-owned two wheelers

everi tag
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everi billboard
everi Leaflet