Mantra Essence

Mantra Essence

Mantra Essence
Essence Brochure
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Mantra Essence

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The Challenge

  • Building a communication strategy for a launch of a new tower of an existing project at Undri which is one of the upcoming location of Pune
  • The project didn’t have a central promise
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    ClarityFirst Approach

    • At halfway stage of the project lifecycle the communication was too transactional
    • A very insightful The essence of good living promise was designed
    • The promise was campaigned well through usage of aspirational imagery and relatable messaging

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    The Results

    • The campaign became a differentiator in a micro market where every other competitor were using price and not aspirations in their communication
    • The improved project perception helped client demand a premium
    • Booking from net new customers and existing customers from other completed project helped client meet sales goals

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    Essence Whatsaap