Marathe Jewellers

Marathe Jewellers

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Marathe Jewellers

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The Challenge

The jewellery market almost entirely operates on trust and the brand’s reputation. A challenger jewellery brand wanted to create a differentiation in the diamond market—without a legacy or previous reputation to fall back on.

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ClarityFirst Approach

  • Build the brand’s mindshare through product relevance and first-to-market innovations
  • Develop well-articulated product segments and build product line brands
  • Inspiring messaging to create trial interest

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The Results

  • The brand’s mindshare grew exponentially to garner over 26% in 18 months; while, the market leader slipped almost 30 points
  • The brand became a preferred name in the diamond jewelry space through content-rich PR
  • The company has grown 6x in store footprint and is among the most admired jewellery brands in the region for its brand communication



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